Creating local market engagement and momentum: Electrolux
For the many organisations with whom we work, the challenge is often not the insights themselves, but creating the engagement around them. It’s particularly true for large studies that are commissioned and debriefed centrally, where there’s just not the opportunity for lots of local market involvement.
So, we really loved the work we did with Electrolux, who felt strongly that local markets needed to own and action the results of a major Customer Satisfaction Study.
We developed and facilitated a series of Stakeholder Engagement Workshops designed to engage local teams, brainstorm ideas for next steps and action learnings.
In total, we delivered these Workshops in 9 European markets (UK, Germany, France, Italy, Spain, Switzerland, Sweden, Poland, Russia). For each market, we presented the results from the study and ran an interactive session where the local teams generated ideas for next steps and new local initiatives to address key issues identified in the study.
The commitment Electrolux showed their local teams meant those teams were empowered, informed and inspired. And the proof is in the pudding with numerous local programmes successfully delivered to strengthen the brand and drive sales.