Why Us

Understanding people is at the heart of what we do. We believe that when we stop and listen with open hearts and minds, we hear more clearly.
We are boutique

We give you only Directors’ time; which means we have complete control over the quality of our work… just the way we like it. And instead of off-the-shelf products, we develop solutions tailored specifically to your needs.

We are global

For years we have been travelling the world on the search for the most inspiring customer stories. Alongside our expertise, we have a strong international network of trusted local associates and partners to deliver truly global insight.

We love what we do

We are a clever and committed team who share your passion for your brands, products and services. We put heart and soul into our work for you to ensure that your journey of discovery with us is as enlivening as it is inspiring.

We build relationships that last

Almost 90% of our projects are repeat business. Our clients value how closely we understand their brands and categories and come back to us for our strategic thinking and clever business solutions.

What We Do

Global and cultural insights

Our international network of local associates and agencies allows us to deliver truly global insight. We spot consumer trends early and share learnings across our network, always positioning your work within this global and cultural context.

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Bespoke qualitative methodologies

Our hearts and minds are truly qualitative – open minded, creative and flexible. We design tailored research solutions for every step of the product cycle – be it focus groups, co-creation, ethnography or metaphor elicitation.

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Strategic brand storytelling

We believe that debriefs should be impactful and actionable. Through powerful storytelling and interactive debriefs, we immerse you in your customers’ worlds, with strategic recommendations that strengthen your brand proposition.

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Workshops and facilitation

Our workshops tap into the collective intelligence of your teams and stakeholders – e.g. Insight Immersion Days, Strategy Sessions or Innovation Workshops. Always expertly designed and facilitated to get the most inspiring and thoughtful outcomes.

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The power of digital

We are big advocates for digital research. With live e-groups, online diaries or virtual ethnographies we get to deeper insights, tap into difficult to reach audiences or simply bring the results to life in an authentic and compelling way.

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Business and consumer research

We are equally at home in B2B as in B2C research, unlocking insight as easily from professionals as from consumers. From beauty care to 3D printing, we fully immerse ourselves in their worlds and speak the right language to always get to the truth.

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Our Clients

We’re proud of the many blue chip companies and household names amongst our clients, and even prouder of the strong relationships we’ve built with them.

Our Clients

We’re proud of the many blue chip companies and household names amongst our clients, and even prouder of the strong relationships we’ve built with them.

The team

boutiK was founded in 2012 by Karin Heath & Kasia Gandhi, two Research Directors, with almost 40 years combined experience leading and delivering research and insight projects around the world.

At boutiK, we deliver hands-on research solutions. Every research project is always delivered by either Karin or Kasia, with the support of our global network of Research Associates, from diverse backgrounds, cultures and specialist areas, each with the specific skills and local market knowledge that every project needs.

What unites the boutiK people is our commitment to make every single project a success, wherever it may take place, whatever it may be about and whoever is involved.

Elke has over 10 years of experience in international qualitative research, with a specialism in B2B and Tech. She was learning the ropes of qualitative research from Karin and Kasia, before moving on to GfK where she headed up the TechQual Team as a Research Director.
She is bilingual in English and German and giving free rein to her love of travel and exploring, Elke is a digital nomad and minimalist – changing location within Europe every month or two.

With over 20 years experience working for leading food, drink and healthcare companies such as Kraft Heinz, Boots and Premier/RHM Foods, Helen is a strategic Marketer with a passion for developing powerful consumer-focused campaigns and brands.
Strategy, insight and enabling brilliant marketing are her passion, and she can often be found waxing lyrical about advertising campaigns or wandering the supermarket shelves scouting for new products.

Mark’s experience spans 20 years of marketing and integrated digital projects to deliver improved services to customers in commercial and not-for-profit sectors. He is a true expert in everything digital and he loves bringing innovative tech solutions to the world of research.
Given the opportunity, Mark finds time to take part in endurance sports, which take him to some amazing, and usually cold, parts of the globe.

Over the course of 18 years of his market research career, Matt has worked on both client and agency side, including the likes of BBC, IPSOS Mori or Nielsen. He specialises in international quantitative research across telecoms, technology, FMCG and financial services sectors.
Matt loves sport, and what he lacks in ability, he makes up for with enthusiasm when he runs or plays football. He is also a fan of all things Spanish and loves practicing speaking the language whenever he can.

Lynn is a creative and hands-on marketer with experience across aviation, financial services and technology sectors. Apart from excellent facilitation and analysis skills, Lynn is also an expert in digital marketing and social media management.
When she’s not being a busy marketing bee she loves going on adventures with her young family and cockapoo Crumble. She is passionate about swimming and coaches children every weekend.

Mel is the fieldwork guru and has a special gift of getting to the most difficult to reach audiences, on both consumer and B2B side. She loves taking on a recruitment challenge and to think outside the box when it comes to finding  the right respondents, no matter how impossible the brief!
Mel  loves her early morning runs in Bushy Park with her lovely dog Jessie and spending time with her football-mad family.

Our Blog

The art of playing with words
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Somewhere in the air above the English channel I’ve just sat down, fastened my seatbelt, took…

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The more expensive the fur, the better it is
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Moscow Domodedovo airport, Departure Lounge…. The notion that good quality comes at a higher price is…

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“Goo are wey”, or the power of the written word
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Southwest Trains, en route to London Waterloo… After giving my 5-year old daughter a big row…

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Bon appétit
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Having spent the last week in Poland with my family, eating ceaselessly (trust me, it’s physically…

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The apprentice
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July 2013 – On my sofa, Hampton (UK), watching… OK, I admit it, I’ve done it…

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